We sit down with Vanissa Antonious Founder & Designer of Neous to discuss the details on the cult-brand and how it got to where it is now. 

How did Neous start and why? 

My love for accessories started early, and as a stylist, I saw a clear need for distinctive, practical accessories that matched my personal style and that of my friends. This fueled my desire to create something unique for confident women who know what they like. NEOUS was born as a brand which crafted refined, versatile and practical designs that celebrate modern women's individuality. 

After a successful career in the journalism and publishing industry, how does it feel to be on the other side, as a brand owner and designer?

Both paths share a very common thread which is storytelling and connection through imagery. The designer side however is infused with commerce which brings a different level of consideration, it's almost a more direct conversation with the viewer/ consumer, for me it has become much more personal. 

How do you envisage the new collection to be worn, and who is wearing it? 

For our AW23 collection, titled 'Lost in Translation,' we pay homage to the flux and flow of everyday life. I envision this collection being worn by the NEOUS customer who knows who they are and what they like. They appreciate both the practicality and distinctive style that our designs offer.