Featured Designers
Courtney Zheng
Courtney Zheng blends romantic femininity with modern structure, creating timeless womenswear defined by flattering silhouettes and refined craftsmanship.
Christopher Esber
Christopher Esber combines tailored structure, fluid draping and sculptural hardware to create contemporary silhouettes with a distinctive, modern perspective.
Arlo Mott
Arlo Mott creates elevated wardrobe essentials in New York, offering refined foundational pieces designed to simplify modern dressing.
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New arrivals
Shop this seasons new arrivals
Discover local & international designers. 100+ new arrivals from Déhanche, THE ANDAMANE, Magda Butrym, Cult Gaia & more
ARMADALE BOUTIQUE
Our Armadale boutique is open
After weeks of thoughtful transformation, we’re pleased to welcome you back to our flagship boutique, 1038 High Street, Armadale.
Reimagined in collaboration with Harriet Elliott, Founder of Studio Elliott, every detail has been thoughtfully refined to create a warmer, more immersive retail experience, allowing the collections and the experience of discovering them to take centre stage.
Interior Design: Studio Elliott | Photography: Lillie Thompson, The Artline
The Journal
24 hours with Anine Bing and The New Trend
To celebrate Anine Bing's first visit to Melbourne, The New Trend welcomed guests to our Armadale flagship for a morning of styling and discovery, before an evening of connection and hospitality at...
WARDROBE.NYC Trunk Show
The New Trend welcomed WARDROBE.NYC Co-Founder and Creative Director Josh Goot to Melbourne for an exclusive one-day Trunk Show at our Armadale flagship. Beginning with an intimate private preview,...
House of Denim launch
The New Trend celebrated the launch of House of Denim, a six-month residency created in partnership with LA-based fashion brands AGOLDE and Citizens of Humanity. Marking the beginning of the reside...
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