The New Trend welcomes the SIR. Resort '24 collection. Designed around the concept of allowing us to step into a mirage, an otherworldly landscape existing between the physical space and the unknown.

SIR. Founders Sophie & Nikki discuss the collection — “For Resort '24, we turned to the beauty of the natural world and the sense of tranquillity that comes from being in nature. Working with organic forms and prints that mimic the undulating waves of sand dunes and the hazy oasis on the horizon. This season we welcome an artistic collaboration with LA based Artist, Frankie Tobin – formed through the concept of a simple composition, a stirring permission to live as our most whole selves. Tobin's artworks created for SIR. are cast across swim and silk ready-to-wear pieces detailed with stacked beads. Our palette reflects from the sky to the sand, recasting quintessential SIR. style while reinforcing the feeling of an eternal summer.”

The exclusive collaboration with Artist Frankie Tobin, explores organic shapes moving through the natural world in an artwork translated into garment designs. Elements in the designs call to organic forms, met with prints that mimic the undulating waves of sand dunes and the hazy oasis on the horizon. The collection embodies feminine duality combined with playful outfitting with a colour palette of red, teal, emerald green and tones of blue, bringing the collection concept to life. Shot in LA, the story for the collection is translated through the campaign.

Resort ‘24 draws on the beauty of the natural world and the sense of tranquility that comes from being in nature — presenting a collection of sought-after and statement styles for the upcoming Spring / Summer season, whilst also continuing SIR.’s aesthetic of wardrobe essentials with minimalist silhouettes.