To celebrate Anine Bing's first visit to Melbourne, The New Trend welcomed guests to our Armadale flagship for a morning of styling and discovery, before an evening
of connection and hospitality at Privé.
Guests joined us in store for light refreshments, the latest ANINE BING collection and the opportunity to meet Anine in person. With Anine only in Melbourne for a short time, the morning was kept intentionally intimate. A few hours spent trying on new season pieces, talking styling and getting to know the woman behind the brand.
Alongside The New Trend team, Anine offered personalised styling advice and sharing her thoughts behind the central pieces in the new collection. From its Scandinavian sophistication and LA ease to the wardrobe staples that have made the brand a go-to for effortless dressing.
ANINE BING is a global fashion house founded in 2012, by Anine and Nicolai Bing. Blending elements of Scandinavian simplicity with American energy, ANINE BING offers modern wardrobe essentials for women seeking a timeless yet confident approach to everyday style. As a respected fashion authority, Bing is regularly called upon to speak at leading industry events and her designs are regularly worn by A-list celebrities and the industry elite.
An Evening at Bar Privé
To close out her visit, the evening continued with a seated dinner bringing together a curated group
of clients, creatives, founders and industry leaders. Designed to favour meaningful connection, exceptional hospitality and thoughtful detail. Capturing the same effortless sophistication that defines the ANINE BING woman.
"This is the first collection to emerge from our new design studio in Paris. Rooted in LA attitude through a Parisian lens, each piece is designed for a woman who leads with grace, stands firm when needed, and moves with quiet confidence.
The collection unfolds in chapters, revealing a new layer of identity: considered, grounded, and ultimately magnetic. Together, these chapters capture a woman in evolution. One who trusts herself. Who steps into her next era fully in command of her life, style, and what comes next.
I’m so excited for this new chapter, and for you to discover this collection at The New Trend."
- Anine Bing, Co-Founder and Chief Creative Officer, ANINE BING
Guests gathered for cocktails at Bar Privé before moving into the private dining room tucked within one of Melbourne's most storied buildings, the former Melbourne Safe Deposit building in the historic Gothic Bank precinct. Privé offered an intimate setting for an evening of conversation, storytelling and celebration.
Thank you Anine, and to everyone who joined us for such a special evening in Melbourne. The latest ANINE BING collection is available online and in-store at The New Trend.
Thanks to our partners:
Photography - @dancastano
Venue - @prive.melbourne
Florals - @le_salon_aux_fleurs_armadale
PR - @evh.agency
