We sat down with Paris Mitchell Temple and Georgia Cherrie, the founders and designers of Paris Georgia, to talk business, fashion, and find out more about their story.

What led you to start Paris Georgia? Paris and I met in high school and always dreamed of starting something together. When we both moved back to New Zealand (Paris had been in New York and myself Spain) we decided it was the right time to start Paris Georgia. We designed a capsule collection, photographed it with some friends and launched it on instagram - we were very lucky to have Vogue US pick up the story and feature us which attracted global retailers, we naturally grew the collections from there and here we are now! 8 years later living in London together and continuing to build the brand from here. 

What is your favourite Paris Georgia piece and why? I'm most looking forward to wearing the Lona set - tube and skirt! Just waiting for the perfect spring/summer occasion. 

From Margot Robbie wearing your brand to hosting intimate events in London, what has been your most rewarding moment in business so far? We feel so lucky, we couldn't name just one. We're grateful for all the moments and opportunities. Most recently though it was our CAREER GIRL launch, with artist and dear friend Joe Sweeney - celebrating women and everything they do is intrinsic to PG so it was very fun to create a product that we could share with our community and all celebrate together.

With the new Elemental launch, can you tell us a little bit about the reasoning behind this diffusion label and the need for this in the market? With Elemental, we wanted to create an essentials range that goes beyond just a basic t-shirt—offering a considered foundation for everyday dressing. We’ve taken the same focus on form, fit, and fabrication from our main line but designed these pieces to be effortlessly wearable, balancing comfort with an elevated aesthetic. There’s a real need for versatile staples that feel refined yet easy to incorporate into daily life, and Elemental fills that gap with thoughtfully designed essentials.

What exciting things can we see from Paris Georgia next? We recently established a studio in London, bringing our entire creative team together in one place. This move has allowed us to expand our resources and collaborate with new talent, as well as new access to materials and trimmings. With this shift, we’re seeing our collections evolve in exciting ways—London is an endlessly inspiring place to live and create.

We are excited to launch the new Elemental collection at TNT.