House of Denim launch with AGOLDE and Citizens of Humanity

Last night, The New Trend celebrated the launch of House of Denim, a six-month residency created in partnership with LA-based fashion brands AGOLDE and Citizens of Humanity.

Marking the beginning of the residency, the evening brought together a curated mix of industry guests, creatives, friends of the brand, and key supporters to celebrate the collaboration and the arrival of a dedicated destination for premium denim and contemporary dressing.

The residency builds on an existing relationship between TNT and the Citizens of Humanity Group, representing a continued investment in the Australian market and introducing consumers to the full expression of both labels - from their newest collections and signature denim fits to seasonal ready-to-wear and an expanding men’s offering.

House of Denim will also showcase exclusive offerings from Chimi Sunglasses, (S)MER Fragrance and Déhanche Men's Belts.

"House of Denim represents an evolution for The New Trend and the way we think about physical retail. We wanted to create a destination that felt immersive and considered, while giving AGOLDE and Citizens of Humanity the space to tell their story in a way that’s difficult to achieve within a traditional multi-brand retail environment. Great retail is about more than product. It’s about creating meaningful experiences, fostering community and giving people a reason to come back."

- Vanessa Spencer, Co-Founder and Brand Director of The New Trend