To celebrate the exclusive launch of Cultira at TNT, we hosted an intimate preview of the collection, where guests had the opportunity to meet designer Selené Koumbarakos while sipping on refreshing spicy lemon soda. The carefully curated selection of Cultira S25 Swim centres around the season’s signature hue, Chili and brings highly anticipated silhouettes and elevated swimwear to the forefront. 

Designer Selené Koumbarakos shares the story behind her brand: “My passion for design, art, and fashion began early, surrounded by women in my family who valued craftsmanship and had an intuitive sense for curating their wardrobes. My Nonna was a seamstress, creating unique pieces for my mum and sister without patterns. After immersing myself in the arts throughout school, I chose to study Architecture at university, a path that unexpectedly led me back to fashion. I started Cultira as a side project during my degree, and over time, it grew into something much bigger.”

As a collective, Cultira is dedicated to creating timeless designs that endure, reducing the urge for overconsumption. They focus on developing iconic silhouettes—a core principle since the brand’s inception. This philosophy has naturally led to smaller collections, each featuring highly sought-after, meticulously crafted pieces. At the heart of Cultira’s ethos is a commitment to quality fabrications, refinement, and ethical practices. This is evident in every step of their supply chain. Cultira prioritises ethical production and sustainable practices, ensuring their skilled makers receive fair wages and work in safe conditions. Their swimwear is crafted in Indonesia, where they have built long-term relationships with trusted collaborators. All hardware and accessories are sourced across Asia, with the team ensuring that rigorous quality standards are met.

Designed to double as both swimwear and ready-to-wear, Cultira’s pieces effortlessly transition from the shore to summer evenings when paired with The New Trend’s curated selection of summer trousers, maxi skirts, and sandal-clad kitten heels. Shop the collection now. The S25 swim collection is now available exclusively at TNT boutiques and online.

Photography: @zebra.h