At The New Trend, we celebrate brands who strive to reduce their environmental footprint. Esse Studios is for the woman who takes a considered approach to her style. We sit down with founder and designer Charlotte Hicks to talk all things sustainability.
What sustainability strides are you focusing on as a brand?
As a brand we are constantly evolving our approach and building the business. A sustainable and ethical practice is at the core of not only our brand message, but also the business itself. Having said that, it's a subject matter that you need to constantly be evolving with. For example, you unpack more within the supply chain or your business grows so you are able to invest in better choices like meeting certain fabric minimums for a more sustainable fabric.
Our sustainable ethos has been quite clear from the start in terms of the fabric choices we make, the way we deliver products and our overall approach to design. To us this is just the foundation, and only the start. There is so much we have on our roadmap to achieve, and we are just slowly working towards those goals. We have some exciting plans in the future around upcycling waste and traceability which we are looking forward to sharing soon. Waste is a huge issue for fashion brands and focusing on being more responsible with our waste and excess is something we are passionate about.